Indian Journal of Marketing

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Indian Journal of Marketing January

Indian Journal of Marketing is a double blind peer reviewed refereed monthly journal, which is being published since 1968. It is an authentic research publication dealing with the following topics: marketing, advertising, consumer behaviour, sales management, advertising & promotion management, marketing strategy, customer loyalty, marketing segmentation and targeting, customer value modelling, business information systems (MIS), business law, communication, direct marketing, e-commerce, global business, marketing research, marketing theory & applications, office administration/management, retailing, sales/selling, services, online branding, strategic use of IT, multichannel marketing, digital marketing, social media and social networks, viral marketing, mobile marketing, direct and interactive B2B marketing, and agricultural marketing among others.

Being a continuous medium of marketing education, it enjoys the readership of academicians, students, and marketing managers from top B-schools, universities, and colleges in India and abroad. Its objective is to disseminate knowledge, which ensures good practice of professional marketing. By encouraging research and thinking, it attempts to contribute to a better perception of marketing theories, its framework, resources, structures, systems, processes, and performance of organizations. Its focal point is on research and reflections relevant to academicians and practicing managers.

Indian Journal of Marketing is indexed/abstracted in Elsevier's Scopus (SCImago Journal Rank : 0.187 , Source Normalized Impact per Paper (SNIP) : 0.147) ; the Cabell's Directory of Publishing Opportunities, USA; Ulrich's International Periodicals Directory, USA; Index Copernicus Journals Master List, Index Copernicus International, Poland; and Indian Science Abstracts (ISA - NISCAIR) . The Index Copernicus Impact Value assigned a value of 8.01 to Indian Journal of Marketing. The NAAS Rating of Indian Journal of Marketing (conferred by the National Academy of Agricultural Sciences, New Delhi (a Govt. of India Institute)) is 3.89 on a scale of 10.

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Volume 47, Issue 1, January 2017

Open Access Open Access  Restricted Access Subscription or Fee Access

Table of Contents


The Effect of Spokes - Character Credibility on Consumers' Attitude and Buying Intention : A South African Focus
Vuyelwa Mashwama, Norman Chiliya, Christopher Tarisayi Chikandiwa 11-25
Total views: 97
Organic Food Products : A Study on Perceptions of Indian Consumers
Vedha Balaji, Joseph I. Injodey 26-40
Total views: 92
Code Mixing as a Socio - Psychological Advertising Strategy in the Era of Glocalization
Priyanka Pareek, Manju Singh 41-53
Total views: 37
Patanjali : Emergence of a New Star on the Indian FMCG Horizon
Deepa Kapoor, Mona Chaudhary 54-63
Total views: 162