Indian Journal of Marketing

Welcome to the Website of : Indian Journal of Marketing
Indian Journal of Marketing May

Indian Journal of Marketing is a double blind peer reviewed refereed monthly journal, which is being published since 1968. It is an authentic research publication dealing with the following topics: marketing, advertising, consumer behaviour, sales management, advertising & promotion management, marketing strategy, customer loyalty, marketing segmentation and targeting, customer value modelling, business information systems (MIS), business law, communication, direct marketing, e-commerce, global business, marketing research, marketing theory & applications, office administration/management, retailing, sales/selling, services, online branding, strategic use of IT, multichannel marketing, digital marketing, social media and social networks, viral marketing, mobile marketing, direct and interactive B2B marketing, and agricultural marketing among others.

Being a continuous medium of marketing education, it enjoys the readership of academicians, students, and marketing managers from top B-schools, universities, and colleges in India and abroad. Its objective is to disseminate knowledge, which ensures good practice of professional marketing. By encouraging research and thinking, it attempts to contribute to a better perception of marketing theories, its framework, resources, structures, systems, processes, and performance of organizations. Its focal point is on research and reflections relevant to academicians and practicing managers.

Please check Subscription Prices and payment procedure by clicking here

Individual papers can be bought online. Please check Procedure for purchasing digital articles and Payment options for digital articles.

Volume 47, Issue 5, May 2017

Open Access Open Access  Restricted Access Subscription or Fee Access

Table of Contents


Key Drivers of Purchase Intent by Indian Consumers in Omni-Channel Shopping
C. R. Rajan, T. N. Swaminathan, M. R. Pavithra 7-20
Total views: 308
The Effect of Hero Archetype in Advertising on Perceived Product Efficacy
Dwinita Laksmidewi, Harry Susianto, Adi Zakaria Afiff 21-36
Total views: 81
Nestle India Maggi : Rebuilding Trust
Girish Taneja 37-47
Total views: 116
Role of Color and Typography in Determining Brand Personality
Kokil Jain, Diksha Pasricha 48-62
Total views: 200




 Online subscription for institutes is now available for Indian Journal of Computer Science. Please check details in subscription form.

 Indian Journal of Marketing is included in the UGC's List of Recommended Journals (S.No. 20802).

    Dear Author,

Submissions are CLOSED for new submissions. We will not be accepting new submissions for review and possible publication in Indian Journal of Marketing for this quarter. If new submissions open again for 2017, we will post a message on this page. Thanks to all authors for their overwhelming support in submitting good quality manuscripts and for your interest in Indian Journal of Marketing.

Team IJM
Posted: 2017-01-31
More Announcements...