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Online Shopping Behavior : Demographics' Influence on Online Travel

Affiliations

  • Assistant Professor – Marketing & Strategy Area, IBS Hyderabad, Dontanapalli, Shankerapalli Road, Hyderabad - 501 203, Telangana, India

Abstract


Online purchasing of travel tickets has become a popular phenomena, yet the understanding of influence of demographics needs attention. Many behavioral factors including demographic variables influence consumers while purchasing travel tickets online. The purpose of this study was to identify which of these demographic variables influenced online purchase intention/online satisfaction while booking train tickets online. Also, an attempt was made to identify the demographic variables that predicted online train ticket booking behavior. A sample of 729 Internet users were approached, data was collected using a questionnaire during the year 2014, and logistic regression analysis was carried out using SPSS software. It was found that gender, educational qualifications, and income significantly influenced the actual online train ticket booking behavior ; whereas, age and profession were found to be insignificant.

Keywords

Online Travel, Online Booking, Influence of Demographics, Online Shopping

Paper Submission Date : June 1, 2016 ; Paper sent back for Revision : February 3, 2017 ; Paper Acceptance Date : May 8, 2017.


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