Indian Journal of Marketing

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Indian Journal of Marketing July

Indian Journal of Marketing is a double blind peer reviewed refereed monthly journal, which is being published since 1968. It is an authentic research publication dealing with the following topics: marketing, advertising, consumer behaviour, sales management, advertising & promotion management, marketing strategy, customer loyalty, marketing segmentation and targeting, customer value modelling, business information systems (MIS), business law, communication, direct marketing, e-commerce, global business, marketing research, marketing theory & applications, office administration/management, retailing, sales/selling, services, online branding, strategic use of IT, multichannel marketing, digital marketing, social media and social networks, viral marketing, mobile marketing, direct and interactive B2B marketing, and agricultural marketing among others.

Being a continuous medium of marketing education, it enjoys the readership of academicians, students, and marketing managers from top B-schools, universities, and colleges in India and abroad. Its objective is to disseminate knowledge, which ensures good practice of professional marketing. By encouraging research and thinking, it attempts to contribute to a better perception of marketing theories, its framework, resources, structures, systems, processes, and performance of organizations. Its focal point is on research and reflections relevant to academicians and practicing managers.

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Volume 47, Issue 7, July 2017

Open Access Open Access  Restricted Access Subscription or Fee Access
    

Table of Contents

Articles

A Study of Factors Affecting Consumer Behavioural Intentions Towards Adoption of Gamification
Rajni Gupta, Kavita Mathad 7-19
Total views: 225
Evaluation of Consumer Behaviour & Assessment of Factors Determining Acceptance of Solar Energy Products
Bindiya Kansal, Ajay Kumar Pathania, Jagdish Raj Saini 20-34
Total views: 140
Brand Bundling as a New Product Introduction Strategy : A Conceptual Framework
Sweta Singh, K. S. Venugopal Rao 35-46
Total views: 99
Determinants of Frozen Food Purchase Intentions : Insights from a Developing Country
Muhammad Abid Saleem, Allah Wasaya, Sadaf Zahra 47-59
Total views: 406

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 Indian Journal of Marketing, Indian Journal of Finance, Prabandhan : Indian Journal of Management, Arthshastra Indian Journal of Economics & Research, and Indian Journal of Research in Capital Markets are included in UGC's List of Recommended Journals.

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 Indian Journal of Marketing is included in the UGC's List of Recommended Journals (S.No. 20802).

 Dear Author,

Submissions are now OPEN. Please only use the 'Submit An Article Online' page to make submissions. The review process will take 8 - 9 months. Authors please note that it will not be possible for us to process and review the submissions in a short span of time. Thanks for your interest in our journal.


Thanks,
Team IJM

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