Volume 43, Issue 1, January 2013

Open Access Open Access  Restricted Access Subscription or Fee Access

Table of Contents


Problems with Derived Importance Measures in Brand Strategy and Customer Satisfaction Studies  | 
Kevin J. Clancy, Paul D. Berger, Peter Krieg 5-13
Total views: 312
The Most Influential Factors of Consumers' Buying Pattern at Organized and Unorganized Retail Stores with Special Reference to Kakinada City, Andhra Pradesh  | 
Kuberudu Burlakanti, Romala Vijaya Srinivas 14-23
Total views: 278
Emerging Global Markets: The Voice of Arab Consumers  | 
Vanaja Menon Vadakepat 24-30
Total views: 249
Contemporary Marketing or Temporary Marketing?: An Analysis of Present Day "Relationship Marketing" of Indian Organizations  | 
R. Venkatesh 31-35
Total views: 328
Infrastructural Development Problems at Thoseghar: A Tourist Destination in Satara District, Maharashtra  | 
Rajashri Ramesh Chavan, Sarang Shankar Bhola 36-43
Total views: 347
Online Shopping among Higher Education Students in Indore: A Factor Analysis Approach  | 
Shraddha Sharma, Manish Sitlani 44-53
Total views: 1057

Book Review

Green Marketing: Theory, Practice, and Strategies  | 
P. Kishore Kumar, Byram Anand 54-56
Total views: 446