Volume 43, Issue 2, February 2013

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Table of Contents


Brand Equity and Business Performance: Towards a Conceptual Framework  | 
Bijuna C. Mohan, A. H. Sequeira 5-10
Total views: 727
Confirmatory Factor Modeling on Emerging Consumer Purchase Behaviour of Passenger Cars  | 
Balakrishnan Menon, Jagathy Raj V. P. 11-26
Total views: 300
Modeling Store Characteristics as Antecedents of Impulse Purchase  | 
Ramesh Kumar Chaturvedi 27-36
Total views: 520
Organic Products: Marketing Practices and Problems in the Plains and Hilly Regions of Uttarakhand  | 
Surabhi Singh 37-49
Total views: 532
Estimation of Price Spread and Marketing Efficiency of Brinjal in Different Marketing Channels: A Case Study  | 
Soumya Kanta Dwibedy 50-56
Total views: 795
Milk Preferences of Consumers and Effect of the Marketing Mix on Consumers' Purchase Decision of Dairy Products  | 
Nahid Mohammed Tawfik Fawi, Mohamed Osman Mohamed Abdalla 57-62
Total views: 620