Volume 43, Issue 4, April 2013

Open Access Open Access  Restricted Access Subscription or Fee Access

Table of Contents

Articles

Impact of Ambient Music and Affability of Salespersons on Consumer Behavior in a Real Retail Setting with Emphasis on Gender Difference  | 
Shalini Jha, Bharti Singh 5-11
Total views: 700
Review of SKUs in the Indian Paint Industry  | 
Devendra Kumar Pandey 12-17
Total views: 273
Problems and Prospects of Backwater Tourism in Kerala with Special Reference to Alappuzha District  | 
Ashish Varughese 18-29
Total views: 1521
It's Time to Go Green with Pride: A Conceptual Study of Green Marketing  | 
Raji Parameshwaran Pillai 30-34
Total views: 480
Promotion Using Product Placement in Movies: Perception of Rural and Urban Indian Audience  | 
Vardhan Choubey, Riddhi Bumb 35-41
Total views: 525
Guerrilla Marketing: A Theoretical Review  | 
Sajoy P. B. 42-47
Total views: 822

Book Review

Superior Customer Value: Strategies For Winning and Retaining Customers  | 
Donovan A. McFarlane 48-55
Total views: 283