Volume 43, Issue 4, April 2013

Open Access Open Access  Restricted Access Subscription or Fee Access

Table of Contents

Articles

Impact of Ambient Music and Affability of Salespersons on Consumer Behavior in a Real Retail Setting with Emphasis on Gender Difference  | 
Shalini Jha, Bharti Singh 5-11
Total views: 755
Review of SKUs in the Indian Paint Industry  | 
Devendra Kumar Pandey 12-17
Total views: 299
Problems and Prospects of Backwater Tourism in Kerala with Special Reference to Alappuzha District  | 
Ashish Varughese 18-29
Total views: 1740
It's Time to Go Green with Pride: A Conceptual Study of Green Marketing  | 
Raji Parameshwaran Pillai 30-34
Total views: 512
Promotion Using Product Placement in Movies: Perception of Rural and Urban Indian Audience  | 
Vardhan Choubey, Riddhi Bumb 35-41
Total views: 549
Guerrilla Marketing: A Theoretical Review  | 
Sajoy P. B. 42-47
Total views: 865

Book Review

Superior Customer Value: Strategies For Winning and Retaining Customers  | 
Donovan A. McFarlane 48-55
Total views: 312