Volume 43, Issue 5, May 2013

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Table of Contents


Customers' Opinion on Small Scale Retail Stores: A Case Study  | 
K. Rama Mohana Rao, K. Ratna Manikyam 5-15
Total views: 522
Underlying Dimensions of Purchase Decision Process for Consumer Durables: A Confirmation of the Customer - Value Hierarchy Model  | 
Rajesh Matai, Anil K. Bhat 16-23
Total views: 241
Multidimensional Segments among Children in Urban Indian Families  | 
Sunil Dhondopant Doke, Sarang Shankar Bhola 24-33
Total views: 263
A Study of Brand Preference and Consumption Pattern of Beer in Bareilly  | 
Manish Gupta 34-48
Total views: 724
Handicrafts of Meghalaya: An Analysis of the Marketing Practices  | 
Madhuchhanda Das Gupta, Surajit Sen 49-57
Total views: 719
A Study of Demographic Variables Affecting Consumer Buying Behaviour with Reference to Synthetic Detergents  | 
Sebabrata Chatterjee 58-63
Total views: 751