Volume 43, Issue 6, June 2013

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Table of Contents


Chocolate Packaging and Purchase Behaviour: A Cluster Analysis Approach  | 
Suraj Kushe Shekhar, P. T. Raveendran 5-14
Total views: 1370
Influence of Physical Evidence on Service Brand Image Dimensions and Brand Equity  | 
Somnath Mukherjee, Shradha Shivani 15–28
Total views: 727
A Study on Post Purchase Behaviour with Special Reference to Mahindra Two Wheelers  | 
R. Anitha, V. Kanimozhi 29–39
Total views: 1142
The Success of Shopping Malls Lies in the Hands of Mall Developers: A Study  | 
N. H. Mullick 40–46
Total views: 439
Factors Affecting the Purchase of Staple Goods: An Empirical Study of Edible Oil Purchase in Tripura  | 
Manish Das 47-53
Total views: 186
Co-Branding: A Case Study of Micromax and MTV  | 
Mokhalles M. Mehdi 54-60
Total views: 621