Volume 38, Issue 5, May 2008

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Table of Contents


Exploration of Place Brand Attributes: A Study of Bangalore City
Ian Vandewalle, Suniti Phadke
Total views: 106
Service Failure and Recovery
Amitabh Mishra
Total views: 181
Organized Supermarkets of South India - An Exploratory Study of the Margin Free Markets of Kerala
Ajith Paninchukunnath
Total views: 251
80/20 Rule : How to Use it for Effective Business
T. Anitha, Nooney Lenin Kumar
Total views: 203
Customer Satisfaction towards Photocopiers W.r.t Xerox in Hyderabad
G. Prageetha Raju
Total views: 117
A Study on Socio Economic Background and Status of Women Entrepreneurs in Small Scale Industries
S. Mathivannan, M. Selvakumar
Total views: 184
MNCs in Rural Marketing - The Case of Pepsi and Coca Cola
Prasad Begde
Total views: 242
Buying Behaviour of Passenger Cars: A Study in South West Haryana
V. K. Kaushik, Neeraj Kaushik
Total views: 338