Volume 38, Issue 8, August 2008

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Table of Contents


Customer Complaining Behavior in Retailing: An Empirical Study among Young Retail Customers
C.V. Rathnayake, H.S.C. Perera, S.A. Buddhika
Total views: 102
Kids Mean Business - Marketers Beware! A Market Survey on Impact of Advertising on Kids
Sachin S. Vernekar, Preety Wadhwa
Total views: 131
Challenges Faced by Cut Flowers Growers in Tamil Nadu.(with Special Reference to Nilgiris District)
S. Vasanthi
Total views: 122
The Evolving Food Chains & Consumer's Buying Behaviour
Syeedun Nisa
Total views: 96
Marketing Strategies of Perishable Commodities with Special Reference to Flower in Srirangam Market Trichirappalli, Tamil Nadu
M. Perumal, O.M.Haja Mohideen, J. Mohan Raj, O.T.V. Latasri
Total views: 199
Brand Extension: Strategy for New Product Introduction
Narendra K. Sharma, Kavita Srivastava
Total views: 125
A Study on Policy Holder's Expectation and Preference towards Selected Private Life Insurance Companies in Karur District
N. Panchanatham, S. Jhansi, S.Senthil Kumar, A. Mani
Total views: 207