Volume 38, Issue 9, September 2008

Open Access Open Access  Restricted Access Subscription or Fee Access

Table of Contents

Articles

Rebranding: An Emerging Brand Marketing Strategy (Trends, Issues and Challenges)
M. Saeed, Ravinder Vinayek, Narender Kumar
Total views: 221
Entrepreneurial Marketing-An Emerging Concept: A Study of Arambagh Hatcheries Limited (a Poultry Farm Company) in West Bengal
Sajal Kumar Maiti
Total views: 92
Green-trust & Distrust
J. Murugesan
Total views: 85
Analyzing Growth of Cellular Telecom Sector and Understanding Consumer's Preferences and Choices on the Use of Cellphone
S.K. Sinha, Ajay Wagh
Total views: 151
Role of Retailers in Reducing Inventory and Improving Customer Satisfaction: An Empirical Study of Consumer Durables
Vaishali Agarwal, Sanjay Mishra
Total views: 85
Brand Loyalty of Women Consumers with Respect To FMCGs
D.K. Kamalaveni, S. Rajalakshmi, S. Kalaiselvi
Total views: 119
The e-Tail Option - From Brick and Mortar to Wish and Click
Nazia Sultana
Total views: 91