Volume 38, Issue 9, September 2008

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Table of Contents


Rebranding: An Emerging Brand Marketing Strategy (Trends, Issues and Challenges)
M. Saeed, Ravinder Vinayek, Narender Kumar
Total views: 234
Entrepreneurial Marketing-An Emerging Concept: A Study of Arambagh Hatcheries Limited (a Poultry Farm Company) in West Bengal
Sajal Kumar Maiti
Total views: 102
Green-trust & Distrust
J. Murugesan
Total views: 89
Analyzing Growth of Cellular Telecom Sector and Understanding Consumer's Preferences and Choices on the Use of Cellphone
S.K. Sinha, Ajay Wagh
Total views: 160
Role of Retailers in Reducing Inventory and Improving Customer Satisfaction: An Empirical Study of Consumer Durables
Vaishali Agarwal, Sanjay Mishra
Total views: 95
Brand Loyalty of Women Consumers with Respect To FMCGs
D.K. Kamalaveni, S. Rajalakshmi, S. Kalaiselvi
Total views: 126
The e-Tail Option - From Brick and Mortar to Wish and Click
Nazia Sultana
Total views: 95