Volume 38, Issue 10, October 2008

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Table of Contents


Measurement and Validity of Jennifer Aaker's Brand Personality Scale for Close-up Brand
P.C. Sekar, Bejoy John Thomas
Total views: 140
Application of Retail Services Quality Scale to Sri Lankan Supermarkets: An Empirical Study
H.S.C. Perera, S.A. Buddhika, C.V. Rathnayke
Total views: 112
An Exploratory Study on Usage and Impact of Information Technology on the SMES Performance of Jammu Region
Hardeep Chahal, Ruchi Kohli
Total views: 94
Social & Economic Implications of Universal Service Obligation Fund
Vinod Kumar Garg, Amarjit Singh
Total views: 78
Brand Preference of Men's Wear - A Case Study
A. Lalitha, J. Ravi Kumar, K. Padmavalli
Total views: 143
Changing Consumer Behaviour and Soft Drinks Marketing in North-Goa, A Case Study
D.N.S. Kumar
Total views: 154
Social Marketing
Devendra Prasad Pandey
Total views: 82