Volume 38, Issue 12, December 2008

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Table of Contents


Recruitment Advertising: Art and Adventure in Indian Press Ads
Ruby George, Evangeline Manickam, S. Jayachandran
Total views: 103
Ford Motors' India Specific Strategies
S. Saravanan, S. Silas Sargunam
Total views: 108
Rebranding - A Business Imperative
T. Venkat Ram Raj, M.A. Azeem
Total views: 73
Restructuring Management Education in India
Ruchi Srivastava, Deepali Monga
Total views: 80
A Vision of Tourism Sector in India
Jelsy Joseph, B. Adalarasu
Total views: 102
Structural Changes in Indian Retail Market: from Unorganised to Organised
V. Ramanathan, K. Hari
Total views: 191
Role of Nationalized Banks in Sme Credit: A Study in Theni District
S.Hasan Banu, P. Sangeetha
Total views: 97