Volume 39, Issue 1, January 2009

Open Access Open Access  Restricted Access Subscription or Fee Access

Table of Contents


A Cognitive 'Just' Brand Model:How Sustainable Is It?  | 
Sandip Anand 3-11
Total views: 198
Towards Achieving A 'Second Green Revolution'-The Role of Radiation Technology in Food Processing Management  | 
S. Sitalakshmi 12-16
Total views: 103
Reality Shows:The New Marketing Tool  | 
Debashish Sengupta 17-19
Total views: 188
Baba Ramdev:A Cult Brand in the Making  | 
Mrinalini Pandey 20-24
Total views: 327
A New Inventory Model for Maintenance Organizations  | 
N. V. Ramana Murthy 25-29
Total views: 180
Promotion Related Preferences of News Channel Audiences in Indore and Dehradun-A Comparative Study  | 
Anand Sapre, Amit Nagpal 30-37
Total views: 126
Consumers' Perception of Private Brands:An Empirical Examination  | 
Shilpa S. Kokatnur 38-44
Total views: 119
E-Marketing Methods and Application For Successful Marketing in Global Marketing Scenario  | 
C. Senthil Nathan 45-54
Total views: 114