Volume 39, Issue 4, April 2009

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Table of Contents

Articles

Managing New Products Successfully:A Strategic Imperative  | 
Rajeev Kumar Ranjan 3-8
Total views: 107
Brand Positioning:The Unbeatable Weapon in Present Marketing Scenario  | 
Saloni Pawan Diwan, M. K. Jain 9-13
Total views: 205
Asian Paints:Changing Rules of the Game  | 
Rushina Singhi, Dewyani Kawale, Yogesh Chaudhari 14-20
Total views: 201
Corporate Customer Behaviour & Indian Hardware Market (with Special Reference to HCL Infosystem Ltd)  | 
T. Koti Reddy, Soumya Kanti Sarkar 21-32
Total views: 99
Customer Satisfaction of Nokia Mobile Handset Users  | 
J. V. Rangeswara Reddy 33-38
Total views: 150
Role of Cooperative Banks in Catering to the Credit Needs of Rural Masses  | 
Nidheesh K. B. 39-48
Total views: 113
Assessing International Heritage Tourist Satisfaction in India  | 
Manish Srivastava 49-54
Total views: 281