Volume 39, Issue 5, May 2009

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Table of Contents


Exploration of Connection between Culture, Corporate Communication and Consumption with the Help of Focus Groups:An Empirical Study  | 
Debraj Datta, Mahua Datta 3-10
Total views: 100
Home Foods-Food for Thought  | 
P. Lakshmi Priya 11-13
Total views: 126
The Condom Kingdom  | 
C. Anirvina 14-20
Total views: 137
Rural Marketing of Select Fast Moving Consumer Goods in Punjab  | 
Pawan Garga, Kaminder Ghuman, Balram Dogra 21-27
Total views: 339
Trends of Marketing Management in Tourist Attractions  | 
Ajit Kumar Shukla 28-34
Total views: 134
Advertising Practices and Promotion in the Islamic World under the Shariah Observation:A Case Study on Bank Islam in Malaysia  | 
Ahasanul Haque, Khaliq Ahmed, Syeada Irfath Jahan 35-40
Total views: 150
Marketing Problems Faced by Mulberry Growers:A Study in Erode District of Tamil Nadu  | 
A. Selvaraj, K. R. Vijaysanthi 41-46
Total views: 135
Micro-Finance in Krishnagiri District:A Tool for Poverty Alleviation  | 
A. Saraswathy, S. Porkodi, M. Bhuvaneswari 47-57
Total views: 112
Multinational Companies:A Study of their Impact on India  | 
Smitha Sambrani 58-62
Total views: 130