Volume 39, Issue 6, June 2009

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Table of Contents


Analysis of Gap in Service Quality through SERVQUAL:A Case of Deposit Service Provided by a Bank in Bangladesh  | 
Nikhil Chandra Shil, Bhagaban Das 3-11
Total views: 182
Effectiveness of Celebrity Endorsements in Brand Recall and Purchase Decision  | 
Manish Mittal, Praneet Tulsiyan 12-17
Total views: 316
Corporate Brand Valuation-A Global Perspective  | 
M. Yadagiri, R. Sridhar 18-22
Total views: 112
Conceptualizing Microfinance Initiatives in India Using SAP-LAP Model:A New Paradigm in Marketing Engineering  | 
Ranjan Chaudhuri, Sushil, Pravin Patil 23-29
Total views: 110
Marketing India as a Brand (Brand India, an Idea Whose Time has Come)  | 
Sachin S. Vernekar, Preety Wadhwa 30-39
Total views: 181
Do Multiple Time Consumers also Observe Imperfectly?:The Case of Automobile Consumers in India  | 
Tanmay Chattopadhyay, Shraddha Shivani, Mahesh Krishnan 40-47
Total views: 127
A Study on Agribusiness Management in Karnataka:A Case Analysis of Dry Chilies and its Products  | 
Shivashankar K., Basavaraj Banakar 48-52
Total views: 255
Leveraging Brand Assets by Understanding Brand Architecture-Imperatives for FMCG Sector for Competitive Edge in India  | 
Bhavin Pandya, Mitesh M. Jayswal 53-62
Total views: 228