Volume 39, Issue 7, July 2009

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Table of Contents


The Relevance of Personal Selling in Today's Marketing Scenario-A Theoretical Perspective  | 
Binu Markose, S. Jayachandran 3-8
Total views: 288
Measurement in Marketing:A Study on Construct Validation with Special Reference to Multirait-Multimethod (MTMM) Matrix  | 
Manit Mishra 9-15
Total views: 110
Feed Forward Enabled Interface of Artificial Neural Network to System Dynamics Modeling for Developing Experiential Expert System for Decentralized Marketing Logistics  | 
Sanjay Bhushan 16-20
Total views: 104
Building Brands by Helping others Win  | 
G. Sudarsana Reddy, M. Muniraju 21-23
Total views: 127
Managing Global Brands  | 
Nitin S. Dhopeshwar 24-31
Total views: 150
Export Marketing in Bangladesh:Problems and Prospects  | 
Sayeed Alam, Monowar Hossain Mahmood 32-35
Total views: 161
Indian Dairy Sector-Status and Policy Options  | 
Meenakshi Gupta, Vikas Sharma 36-41
Total views: 113
Role and Influence of Children in Buying Children's Apparel  | 
Adya Sharma 42-46
Total views: 152
Marketing Research on Consumer Pull and Dealer Push of Branded TMT Bars  | 
K. S. Sarala, N. Paramesha 47-57
Total views: 154
Consumer Behaviour and Brand Preference towards Onida Television-An Empirical Study with Reference to Karur, Tamil Nadu  | 
N. Kathirvel, N. Chandrasekaran 58-63
Total views: 162