Volume 42, Issue 12, December 2012

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Table of Contents

Articles

Relationship Marketing: An overview  | 
Shailendra Dasari, Rupa Gunaseelan 5-15
Total views: 435
A Study on Consumer Perception with Reference to Third Party Administrators (TPAs)  | 
Sandip Sane, Niharika Singh 16–22
Total views: 554
Factors Influencing the Buying Behaviour of Organised Retail Consumers: A Study on Food and General Stores in Visakhapatnam  | 
Smitha V. G. 23–33
Total views: 675
Marketing of Handloom Products: A Case Study of Thenzawl Cluster in Mizoram  | 
Rama Ramswamy, N. V. R. Jyoti Kumar 34–41
Total views: 596
Women's Role in Buying Behaviour for Durables: A Study of Malwa Region in Punjab  | 
Malika Rani 42-53
Total views: 824
Challenges in a Commodity Offering - Indian Telecom Services (GSM)  | 
P. Subakaran 54-63
Total views: 336