Volume 39, Issue 12, December 2009

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Table of Contents


Brand Ambassadors and their Impact on Consumer Behavior: A Case Study of Mobile Companies in India  | 
S. S. Aggarwal 3-8
Total views: 863
A Qualitative Study on Branding of Steel Products in India  | 
Shailendra Dasari 9-15
Total views: 246
Impact of Policy Shift on Elasticity of Substitution in Indian Non-Metallic Mineral Industry  | 
S. Ganesan, R. Rajanbabu 16-22
Total views: 115
Consumer Beliefs and Attitudes towards Advertising Media:A Study of Indian Women  | 
Kirti Dutta 23-28
Total views: 179
Ethical Values of Advertising in Print and Electronic Media (A Study on Fairness Products in Visakhapatnam City)  | 
A. K. Mohideen 29-32
Total views: 148
Electronic Customer Relationship Management (E-CRM)  | 
V. Sudhakar 33-39
Total views: 478
Factors Affecting Marketing Knowledge Sharing (MKS):The Case of Iranian Food and Auto Industries  | 
Mohammed Reza Hamidizadeh, Shahriar Azizi 40-48
Total views: 138
Purchasing Practices of Food, clothing and Consumer Durables among Farm Families of Gadag District  | 
P. R. Sumangala, Yallawwa Uppar 49-56
Total views: 134
Productive Efficiency of Milk Production in Tamil Nadu  | 
M. Dhanabalan 57-61
Total views: 120