Volume 39, Issue 9, September 2009

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Table of Contents

Articles

"SHAKTI": A Strategic Marketing Approach of FMCG Giant, HUL-Enabling a Journey towards Business Excellence in the Era of Globalization  | 
Indrani Majumder 3-10
Total views: 208
An Investigation of Customer Awareness with Reference to Green Marketing of Automobiles:An Empirical Study Conducted at Indore, Madhya Pradesh  | 
Girish Thakar, Nitin M. Joshi, A. K. Chitale 11-21
Total views: 163
Innovative Marketing Practices Suiting the Current Social Behaviour of Indian Customers  | 
B. V. H. Kameswara Sastry, D. V. Chandrashekar 22-26
Total views: 117
A Study of Consumer's Buying Pattern of Cosmetic Products in South Haryana  | 
Neeraj Kaushik, Deepak Gupta 27-34
Total views: 319
Perception Towards Memorability of Advertisements on TV-A Descriptive Study  | 
K. Pongiannan 35-39
Total views: 108
Impact of Store Amenities on Buyers Behaviour:A Study of Convenience Goods Buyer in Organized Retail Sector in India  | 
Gopal Das, Rohit Vishal Kumar 40-49
Total views: 108
Globalization and its Impact on Small Scale Industries-An Analysis  | 
Rana Zehra Masood 50-55
Total views: 161
Whether Today's Customers are Satisfied?-A Study with Banks  | 
Ashok Kumar M., Rajesh R. 56-62
Total views: 175