Volume 40, Issue 1, January 2010

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Table of Contents


Brand Pruning - A Wisely Used Tool in the Marketers' Arsenal  | 
Rajkumar Dasgupta, Harish Pareek 3-13
Total views: 226
Customer Lifetime Model for the Magazine Publishing Industry  | 
Kallol Basu 14-21
Total views: 126
E-Learning Enhanced by Web 2 Technologies and Blackboard Services  | 
Mathew Philip 22-27
Total views: 103
Online Pricing: Art of Price War  | 
Sumanjeet Singh, Minakshi Paliwal 28-33
Total views: 155
Consumer Preferences towards Service Industry: A Factorial Study of Restaurants  | 
Gaurav Jaiswal, Manita Matharu, Praveen Sahu 34-37
Total views: 251
Consumer Behaviour in Rural Markets : A-B-C-D Paradigm and its Applications  | 
Sakthivel Rani 38-48
Total views: 562
Trust in Electronic Marketing  | 
Kunal Gaurav 49-52
Total views: 146
Responsible Factors for Decline of an Organized Retail Sector: A Case Study of Samabayika in West Bengal  | 
Pinaki Ranjan Bhattacharyya, Sourav Laha 53-60
Total views: 109