Volume 40, Issue 2, February 2010

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Table of Contents


Mergan Pharmaceutical's Customer-Driven Flight into the Future  | 
Subroto Chatterjee 3-13
Total views: 103
Multivariate Model for Forecasting the Wheat Prices in India  | 
Rajashekhar Karjagi, Chiragra Chakrabarty, Raosaheb Mohite 14-16
Total views: 118
From Darkness to a New Dawn: Journey of Rural Women - A Case Study on Mulukanoor Women's Mutually Aided Milk Producers' Cooperative Union Limited  | 
M. Rajanikanth 17-22
Total views: 112
Brand Pushkar (Destination Branding on the Planks of Culture and Religious Hertiage as USP)  | 
Rakesh Premi 23-28
Total views: 125
Challenge to Business-Changes in India's Marketing Environment  | 
Rana Zehra Masood 29-34
Total views: 130
Plasma TVs and Perceived Customer Benefits  | 
Faraz Ahmad 35-40
Total views: 108
A Study of Emerging Trends and Challenges in Air-Conditioning Industry in India  | 
Kedar Shukla, Amol Raut 41-48
Total views: 269
Customer Perception and Preference towards Branded Products (with Special Reference to Television Sets)  | 
J. Lilly 49-55
Total views: 398
Non-conventional MARCOM Strategy for Rural India  | 
Sudhanshu Sekhar Kar, Sarat Kumar Sahoo 56-61
Total views: 155