Volume 40, Issue 3, March 2010

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Table of Contents


Impact of Celebrities' Multiple Product Endorsements on Buyer's Attitude and Purchase Intentions  | 
Mrinalini Pandey 3-12
Total views: 225
Status of Supply Chain Management in Organized Vs Unorganized Retail  | 
Nityanand Singh 13-23
Total views: 167
FDI - The Hijack of Indian Retail Market  | 
B. Kamaladevi 24-30
Total views: 129
Private Brands and Store Loyalty: An Empirical Study in Noida  | 
Rushina Singhi, Dewyani Kawale 31-41
Total views: 149
Customer Switching Behaviour - An Evaluation of Factors Affecting Mobile Users  | 
V. Mallikarjuna, G. Krishna Mohan 42-49
Total views: 136
Marketing and Business Strategies for Coping with the Global Financial Crisis  | 
C. Senthil Nathan 50-56
Total views: 113
A Study on Rural Insurance Policyholders' Satisfaction in Dindigul, Tamil Nadu  | 
A. Venkatachalam, M. Sivakumar 57-62
Total views: 251