Volume 40, Issue 5, May 2010

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Table of Contents


3 Idiots: Exploring Innovative Marketing  | 
Nidhi Upadhyay 3-13
Total views: 234
Corporate Brand Management: A Case Study of Punjab Chemicals & Crop Protection Limited (PCCPL)  | 
Karamjeet Singh 14-22
Total views: 106
Impact of Service Quality on Customer Satisfaction, Loyalty, and Commitment in the Indian Banking Sector  | 
Sandip Ghosh Hazra, Kailash B. L. Srivastava 23-35
Total views: 170
A Study on Consumer Behaviour of Women with Special Reference to Durable Goods in Coimbatore City, Tamil Nadu  | 
S. Saravanan 36-42
Total views: 244
Consumer Perception towards Different Media Options: An Empirical Study of Rural V/s Urban Perspective  | 
Urvashi Makkar, Vijendra Dhyani 43-51
Total views: 147
Business Opportunities for Insurance Sector: An Empirical Study among Teachers of S.P. University  | 
Ashok Shanubhogue, Mayank V. Bhatt 52-56
Total views: 132
Customer Focus in Pharmaceutical Marketing in India  | 
P. K. Das 57-61
Total views: 132