Volume 40, Issue 6, June 2010

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Table of Contents


Measuring Marketing Performance, Practices and Management Control Challenges  | 
Keyur Thaker 3-12
Total views: 93
Paradigm of Electronic Customer Management  | 
Bhargav Revankar, K. Shivashankar 13-17
Total views: 115
Micro-Packs - A Key Tool of Fast Moving Consumer Goods Pull Strategy  | 
Sanjeev Gupta, Preeti Mehra 18-23
Total views: 126
The Practical Approach of Creating "Unique Selling Proposition" to Boost your Sales and Profits by Positioning your Company as the only Choice in the Market  | 
Alireza Miremadi 24-29
Total views: 121
Experiential Marketing: A Conceptual Framework for Connecting with the Customers  | 
Lakshmi Nair 30-40
Total views: 123
Acuity of In-Store Cooked Food Retailing (An Exploratory Study on Consumer Behavior on In-store Prepared Food)  | 
Paul T. Mburu, Koketso Paulos 41-49
Total views: 126
Delighting the Customers' Senses - Key to Store Differentiation  | 
Sadaf Siraj, Shyama Kumari 50-57
Total views: 112
Classical Wisdom and the In-roots of Modern Advertising  | 
Brajesh Kumar, Gouranga Patra 58-65
Total views: 103