Volume 40, Issue 7, July 2010

Open Access Open Access  Restricted Access Subscription or Fee Access

Table of Contents


Understanding Factors Related to Voting for Reality Shows: A Framework of Cognitive Intermediation  | 
Sandip Anand 3-7
Total views: 126
Reality Television Shows: Entertaining, Money Minting or Tantalizing?  | 
Anagha Shukhre 8-20
Total views: 196
Online User Behaviour in Delhi - A Factor Analysis  | 
A. Sajeevan Rao, Mokhalles Mohd Mehdi 21-29
Total views: 217
Marketing Strategies in the Indian Soft Drinks Industry - A Case Study of Pepsico and Coca-Cola Limited  | 
M. K. Gupta, Sreelata Neelesh 30-38
Total views: 989
A Study of the Relationship between Consumer Credit and Lifestyle Demographics of Consumers of Bangladesh  | 
Ataur Rahman 39-46
Total views: 236
Go Rural!! Hinterland - Challenges, Insights, Opportunities and Strategies  | 
Vinod S. Gaikwad 47-56
Total views: 132
Experiential Marketing - Exploring New Horizons  | 
Vaishalli Nikalje, M. Guruprasad 57-62
Total views: 108