Volume 40, Issue 9, September 2010

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Table of Contents


Genericization of Trademarks: Brand Name becomes Generic Name - A Challenge for Brand Managers  | 
B. Shafiulla 3-11
Total views: 328
The Effect of Store Image on Consumers' Store Brand Purchase Frequency and Perceived Quality of Store Brands around Chennai City  | 
N. Venkateswaran, V. Mahalakshmi 12-19
Total views: 95
What Impinges the Choice of Cell Phone Connection?  | 
Neelaam Dhanda, Pooja Goel 20-25
Total views: 101
A Study of Physician Behaviour and Preference towards Marketing Services Offered by Pharmaceutical Industry to Influence Physician's Perception Behaviour  | 
Shubhendra S. Parihar 26-30
Total views: 210
The Relationship between Health Factors and Satisfaction and Academic Performance among Al Buraimi University College Students, Oman  | 
Abdul Hadi M. Al Khasawneh 31-38
Total views: 84
Production Problems in Textile Industry with Special Reference to Karur District, Tamil Nadu  | 
N. Rajasekar, M. Gurusamy 39-47
Total views: 269
Marketing of Handicrafts - A Case Study of Brass Items Manufacturing Units in Srikakulam District of Andhra Pradesh  | 
T. Kama Raju, N. Santosh Ranganath 48-54
Total views: 403
A Study on Socio-Economic Background of Entrepreneurs in Small Scale Industries  | 
G. V. Jagapathi Rao 55-60
Total views: 177