Volume 42, Issue 1, January 2012

Open Access Open Access  Restricted Access Subscription or Fee Access

Table of Contents


A Case on Kingfisher-Air Deccan Merger: The Marriage of Convenience  | 
Subrabhi Goyal, Prantik Ray 4-10
Total views: 918
Leisure, Social Networking and Mass Media: The Evolving Confluence  | 
Satya S. 11-16
Total views: 203
Effectiveness of FMCG Distribution Channels with Respect to Satisfaction of Consumers in Rural Markets  | 
Pravin Kumar Bhoyar, Asha Nagendra 17-22
Total views: 1078
Amul: Evolution of an International Brand  | 
A. K. Asthana 23-28
Total views: 492
Mapping & Qualifying Consumption Changes in Product Categories during Recessionary Times  | 
Ray Titus 29-35
Total views: 119
Pester Power: The Strategic Use of Child Model in Advertising  | 
Srabani Roy Maiti 36-45
Total views: 286
A Study of Consumer Perception on the Use of E-Technology in the Retail Banking Sector: A Comparative Study of Public Sector and Private Sector Banks  | 
Aashish Shashikant Jani 46-58
Total views: 327

Book Review

Rural Marketing: Text and Cases  | 
Sandeep Agarwal 59-61
Total views: 134