Volume 42, Issue 3, March 2012

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Table of Contents


The Business of Emotions  | 
Divya Soni 4-8
Total views: 208
A Study on Distribution Strategies of Steel Manufacturers in India  | 
Shailendra Dasari 9-14
Total views: 300
Significance of Branding in Industrial Marketing  | 
Sumesh Raizada 15-21
Total views: 312
Transforming Indian Agriculture through Agripreneurs  | 
Inderpreet Kaur Kular, Amanpreet Singh Brar 22-29
Total views: 364
Marketing of Grapes in Tamil Nadu: A Case of Coimbatore District  | 
G. Suresh, S. Krishna Murthy 30-36
Total views: 292
Product Strategies and Advertising in Small Firms: A Study of Punjab Units  | 
Raj Kumar Gautam 37-45
Total views: 117
A Conceptual Framework for Customer-Centric Strategic Approach for Competitive Advantage with Specific Reference to Super Market Retailers in India  | 
Seema S. Shenoy, A. H. Sequeira, Devaraj K. 46-50
Total views: 204
Understanding of TV Ads amongst Urban Children  | 
Amardeep Kaur Ahluwalia, Raghbir Singh 51-60
Total views: 178