Volume 41, Issue 1, January 2011

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Table of Contents


Globalizing Chinese Brands: Perspectives and Strategy Implications  | 
Inder P. Khera 3-8
Total views: 150
An Empirical Study on Sales Promotion of Dabur India Limited in Indian Rural Market  | 
Garima Malik 9-17
Total views: 463
Commercialization of Fishery and Aquaculture Products in India-Problems and Solutions  | 
Bhawesh T. Sawant, Paramita Banerjee Sawant 18-25
Total views: 108
Sabai Grass Marketing:The Prime Need for Rural Innovation and Economic Development of Tribal Community in the Mayurbhanj District of Orissa State  | 
Asit Ranjan Satpathy, Upendra Nath Sahu 26-35
Total views: 145
Marketing in Politics: Case of Congress and Bharatiya Janata Party  | 
Prasad Begde 36-42
Total views: 171
Developing Global Competency-Challenges and Opportunities  | 
D. Subramaniam, K. Shyama Sundar 43-46
Total views: 117
Marketing of Poultry Eggs-New Issues and Competitive Challenges  | 
P. Srinivasa Reddy, Y. Venu Gopala Rao 47-55
Total views: 142
Wal-Mart:Can it Succeed in India?  | 
Komal Chopra 56-61
Total views: 312