Volume 42., Issue 5, May 2012

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Table of Contents


Product Recall: An Evaluation of Few Issues  | 
N. K. Vijayalakshmi, J. Madegowda 4-9
Total views: 276
Blog Popularity and Activity on Social Media: An Exploratory Research  | 
Anil Bhat 10-18
Total views: 243
Emerging Challenges & Issues of Pulses in Commodity Futures Market  | 
Varsha S. Sukhadeve, Yogesh Yugalkishore Biyani 19-24
Total views: 187
Shopping Malls & Consequences on the Human Rights on Small Traders in NCR Delhi  | 
N. H. Mullick 25-29
Total views: 223
Effectiveness of Advertisements in India: An Empirical Study  | 
Dalip Raina, Kritika Khajuria 30-38
Total views: 929
Food Products Packaging: A Study of its Effects on Consumer Behaviour  | 
Sunil Giri, Vishal Sharma 39-46
Total views: 686
Foreign Direct Investment in Multi-Brand Retail: Opportunities and Threats  | 
Sunil Kumar 47-52
Total views: 279
Structural Equation Modeling Approach to Elucidate the Impact of IMC on Brand Equity in Life Insurance Industry  | 
Omdeep Gupta, Kaynat Nasser, Nibedita Biswas 53-62
Total views: 331