Volume 42, Issue 6, June 2012

Open Access Open Access  Restricted Access Subscription or Fee Access

Table of Contents

Articles

Purchase Decision of Life Insurance Policyholders: An Outlook  | 
K. Rajeswari, S. Kartheeswari 4-14
Total views: 189
Coffee Market Liberalization and Private Sector Performance in Tanzania  | 
Agnes Godfrey Mwakaje 15-22
Total views: 206
A Study of the Role & effectiveness of Celebrities in Advertisements  | 
Virendra Chavda 23-36
Total views: 821
A Study on the Effectiveness of Internet Advertisements  | 
Vinita Srivastava, Sanjeev Kumar Mishra 37-46
Total views: 457
Hospital Advertising: Myth or Reality?  | 
Soumik Gangopadhyay, Parimalendu Bandopadhyay 47-52
Total views: 210
Analysis of the Relationship between Brand Loyalty and Market Share: A Comparative Study of Durable and Non - Durable Products in India  | 
P. K. Agarwal, Pradeep Kumar, Swati Gupta 53-61
Total views: 503