Volume 42, Issue 7, July 2012

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Table of Contents


Malabar Cements Limited: A Successful Employer in the Indian Cement Industry  | 
G. Sivaramakrishnan, Mohammad Sulaiman I. 4-14
Total views: 250
Problems and Prospects of Catering Services: A Case Study of Sangli City  | 
Jyoti Indupratap Yadav, Ravasaheb Mayappa Yallatti 15-22
Total views: 767
Determining Subscribers' Attitude towards and Satisfaction from Airtel and Citycell: An Empirical Assessment of the Martin Fishbein Multiattribute Model  | 
Syed Habib Anwar Pasha, Muhammad Rehan Masoom 23-35
Total views: 276
An Analysis of TV Advertising and Usage of Celebrity Endorsers: A Content Analysis Approach  | 
Shakti Prakash, Meenu Kumar, Gyan Prakash 36-44
Total views: 711
Market Response to Deregulation of Swedish Pharmacies: An Empirical Study on Consumers' Opinion in Stockholm City  | 
Arup K. Baishya 45-53
Total views: 142
A New Marketing Paradigm-Social Media or Web 2.0: An Empirical Analysis to Study the Awareness, Key Deliverables, Engagement and Usage of Social Media by Small and Medium Enterprises in Delhi  | 
Monika Sharma 54-62
Total views: 7726