Volume 42, Issue 8, August 2012

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Table of Contents


Technology Enhancing Customer Relationship Management: A Review
Shreyas Srivatsan 4-7
Total views: 148
Perceptions of Investors on the Service Quality of Reliance Life Insurance: A Study in the West Godavari District of Andhra Pradesh
B. V. R. Naidu 8-18
Total views: 153
A Study of Customer Preferences for Milk and Milk Products
Deepa Ingavale, H. M. Thakar 19-26
Total views: 1326
Perception of Work Culture and its Impact on Performance in DMRC
Anu Singh Lather, Abha Kumar, Shilpa Jain 27-33
Total views: 242
A Study on Customers' Satisfaction with and Preference of Colour T.V. Brands with Reference to Silchar, Assam
D.K. Pandiya, Brajesh Kumar, Rajashree Bhattacharjee 34-44
Total views: 237
An Empirical Study on Critical Success Factors of Six Sigma with Special Reference to the Banking Sector
Harsh Dwivedi, Renu Pareek 45-52
Total views: 125
Role of Children in the Family Decision Making Unit
Andrea Almeida 53-62
Total views: 283