Volume 42, Issue 9, September 2012

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Table of Contents


Ambush Marketing Landscape in India: Innovative Practice or Parasitic Marketing?  | 
A. Shivakanth Shetty 4-12
Total views: 290
Managing Customer Relations through Online Banking  | 
Vinay Kumar Nagu 13-18
Total views: 440
Role of Gender in Consumers' Response to Fear Appeal Advertisements  | 
S. Ajit, V. Joseph Paul Raj 19-24
Total views: 282
Prediction of Churn Behaviour of Bank Customers Using Data Mining Tools  | 
U. Devi Prasad, S. Madhavi 25-30
Total views: 351
Impact of Shopping Malls on the Unorganized Retail Sector: A Case Study of Mangalore Region  | 
Ajaz Ahmed, Sureshramana Mayya 31-40
Total views: 1057
The Rise of New Media and Product Promotion: Exploring the Potential of Online Media in Advertising the Services Provided by Major Telecommunications Service Providers in India  | 
Kulveen Trehan 41-51
Total views: 217
Impact of Store Size on Impulse Purchasing Behaviour of Respondents: A Study with Reference to Coimbatore, Tamil Nadu  | 
R. Palaniswamy, S. Dinesh Kumar, N. Selvakumar 52-59
Total views: 233