Volume 42, Issue 10, October 2012

Open Access Open Access  Restricted Access Subscription or Fee Access

Table of Contents


A Study on Online Discount Couponing Industry in India  | 
Samik Shome, Aindrila Roy 4-10
Total views: 471
Brand Personality: Antecedents and Consequences  | 
Amina Merabet, Abderrezzak Benhabib 11-21
Total views: 409
Problems of Vegetable Producing Farmers in Erode, Coimbatore and Tiruppur Districts of Tamil Nadu  | 
S. Saravanan 22-30
Total views: 948
Gender Specific Study on Relative Impact of Convenience and Non Convenience Factors on Mobile Users’ Brand Switching in Kolkata  | 
Supriya Biswas 31-40
Total views: 227
Trends, Technology and Addiction: An Explorative Study on Cyber Behavior of Students  | 
Devi Prasad Dash, Shamim Akhtar 41-52
Total views: 289
Consumer Behaviour towards Two Wheelers and Four Wheelers: A Study on Rural and Urban Mizoram  | 
Laldinliana 53-59
Total views: 911