Volume 41, Issue 4, April 2011

Open Access Open Access  Restricted Access Subscription or Fee Access

Table of Contents


Online Music Retail in India  | 
Pankaj Singh, Pramod Kothavale 3-14
Total views: 159
A Comparative Study on Foreign Direct Investment (FDI) in Retail: A Boon or Bane?  | 
Debashish Sengupta, Ray Titus 15-20
Total views: 255
A Study of Emerging Trends & Challenges in Paints & Coatings Industry in India  | 
Devang Desai 21-29
Total views: 510
Marketing of Hollywood Films (Dubbed and Original) in India:A Case on Planning and Executing Marketing Strategy  | 
G. Prageetha Raju 30-38
Total views: 124
Viewers' Perception towards Advertisements on TV Media as a Promotional Strategy in the Current Marketing Scenario  | 
K. Pongiannan 39-45
Total views: 142
Explicating Customer Satisfaction:A Survey on Private Commercial Banks  | 
Nikhil Chandra Shil, M. Muzakkeerul Huda 46-55
Total views: 108
Determinants of Retail Customer Satisfaction-A Study of Organized Retail Outlets in Kurukshetra  | 
Manju Rani Malik 56-64
Total views: 166