Volume 41, Issue 5, May 2011

Open Access Open Access  Restricted Access Subscription or Fee Access

Table of Contents


Export Marketing of Tea via the Internet  | 
P. G. Ramanujam, B. V. R. Naidu 3-9
Total views: 136
Risks Associated with Celebrity Endorsements - An Empirical Analysis from Punjab  | 
Maninder Singh, Kuldip Kaur 10-19
Total views: 186
Customer Relationship Management (CRM) in Health Care Industry - A Study of Select Corporate Hospitals in Vijayawada, Andhra Pradesh  | 
V. Narasimha Rao, A. V. V. Siva Prasad 20-30
Total views: 191
Predicting Factors Influencing Purchase of Aashirvaad Brand Using Logistic Regression  | 
Arunmozhi Ramaiyan 31-38
Total views: 102
Customer Satisfaction with Mobile Phone Operators: An Exploratory Study in Kuala Lumpur, Malaysia  | 
Zainurin Bin Dahari, Muhammad Sabbir Rahman, S. M. Ferdous Azam 39-47
Total views: 179
A Case Study on Consumers' Buying Behaviour and Brand Loyalty with Regard to Processed Liquid Packed Milk in Guwahati, Assam  | 
Brajesh Kumar, Mintu Gogoi 48-52
Total views: 453
To Identify the Prominent Factors of Shopping Mall Behaviour: A Factor Analysis Approach  | 
Shailesh K. Kaushal, Sanjay Medhavi 53-64
Total views: 190