Volume 41, Issue 7, July 2011

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Table of Contents


Effect of Absurdity in Advertising on Brand Recall  | 
Purva Kansal, Himanshu R. sharma 3-8
Total views: 179
Agricultural Rural Marketing in India  | 
P. K. Dutta 9-19
Total views: 222
Subhiksha: A Battle for Survival  | 
Sumedha Kalia, Rishi Kalia 20-24
Total views: 167
Effect of Retail Sales Promotion on Buying Behaviour of Customers: An Empirical Study  | 
Gopal Das 25-35
Total views: 314
Economics of Ecotourism: A Study on Orissa  | 
Nihar Mohapatra 36-42
Total views: 112
World Wide Dairy Development - At a Glance  | 
P. Kalaiselvi, M. Somasundaram 43-50
Total views: 101
Customer Loyalty Programs and Marketing Strategies  | 
H. N. Ramesh 51-56
Total views: 124
A Study on Satisfaction Level of Betel Leaf Farmers in Tamil Nadu with Reference to Karur District  | 
N. Kathirvel 57-64
Total views: 167