Volume 41, Issue 8, August 2011

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Table of Contents


Relationship Building as a Marketing Strategy: A Conceptual Guide for African Exporters  | 
Catherine Phambuka-Nsimbi 3-10
Total views: 120
Consequences of Service Quality Linkage - An Insight from an Empirical Investigation in Higher Education  | 
Suniti K. Phadke 11-19
Total views: 165
Mandatory Nutritional Labeling and Implications for Indian Food Companies  | 
Vijay Intodia 20-23
Total views: 124
GCMMF: Preempting Competition with an Innovative Business Model  | 
Mohit Avinashkumar Parekh 24-27
Total views: 135
Consumer Attitude towards FMCGs: A Comparative Study of Private Labels and National Brands  | 
Nilesh Neelmani 28-35
Total views: 239
Nokia's Shrinking Market Share in India: Can Nokia Sustain its First-Mover Advantage?  | 
A. Shivakanth Shetty 36-40
Total views: 216
Marketing of Titanium Dioxide by Kerala Minerals and Metals Limited - An Analysis  | 
P. J. Boniface, A. Sakeer Husain, S. Bijukumar 41-46
Total views: 162
Netnography: An Emerging Method of Marketing Research - A Conceptual Study  | 
Sapna Rakesh, Swati Singh 47-51
Total views: 186
Marketing in Global Economic Turbulence - Role of B-Schools in Grooming Management Graduates  | 
M. V. Rama Prasad 52-55
Total views: 108
Motivating Retail Sales Personnel Customer Orientations: An Empirical Study  | 
Debasis Bhattacharya, Subrata Ray 56-67
Total views: 216
An Empirical Study of Online Social Influence Marketing with Reference to Customer's Product Purchase Decision and Product Recommendation  | 
Monika Sharma, Deepshika Kalra 68-77
Total views: 333
Marketing Strategies in Apple Industry - An Empirical Study in Himachal Pradesh and Jammu & kashmir  | 
Abdul Rauf, Sajad A. Saraf 78-84
Total views: 452