Volume 41, Issue 9, September 2011

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Table of Contents

Articles

International Brands & The Indian Consumer: A Study of Critical Success Factors with Special Focus on Select FMCG Brands  | 
Sharif Memon 4-15
Total views: 185
Women Entrepreneurs and the Pricing Dilemma  | 
Moli P. Koshy, Mary Joseph 16-22
Total views: 109
Assessment of Influence of Materialistic Values on Consumption Innovativeness  | 
Manit Mishra 23-30
Total views: 187
Forecasting the Ensuing Impact of 3G on Business Practices in India: An Exploratory Analysis  | 
Amalesh Sharma, Sourav Bikash Borah 31-37
Total views: 157
Effectiveness of Humor Appeal in Advertisements of Fast Moving Consumer Goods (FMCGs)  | 
Rakshita Puranik 38-44
Total views: 207
The Structured Frame of Category Management for Optimization of Retail Business  | 
Md. Sanuwar Rashid 45-54
Total views: 127
A Study of Service Quality and Customer Satisfaction across Various Service Providers in the Telecom Sector  | 
Sandhya Joshi 55-61
Total views: 310
Strategy of Advertising Agencies in India for Evaluating Advertising Effectiveness across Experience  | 
Yashmin Sofat 62-72
Total views: 175
Junk Food Advertisements with Free Offer: Their Repercussions in the Minds of Children in the Age Group of 3-10 Years  | 
S. Ramesh Kumar 73-78
Total views: 155
The '4 As' of Rural Marketing Mix  | 
Pallavi 79-84
Total views: 942