Volume 41, Issue 10, October 2011

Open Access Open Access  Restricted Access Subscription or Fee Access

Table of Contents


Consumerism: A Study on the Evolution of the Consumer Movement  | 
M. Rajanikanth 4-8
Total views: 196
A Study on Customers' Brand Preference of Selective Household Brands at Dindigul, Tamil Nadu  | 
P. S. Venkateswaran, N. Ananthi, Binith Muthukrishnan K. 9-22
Total views: 290
Housing Finance - An Analysis of Post Purchase Behaviour of Consumers  | 
M. Vijayakumar, B. Subburaj 23-31
Total views: 267
Supply Chain Management of Perishable Food Products: A Strategy to Achieve Competitive Advantage through Knowledge Management  | 
Nityanand Singh, Prachee Javadekar 32-44
Total views: 191
Building Successful Retail Strategies - A Case Study of 'Coupon Stores'  | 
Shantanu Shekhar 45-56
Total views: 197
Consumer Buying Behaviour Model for Toothpastes  | 
G. Vani, M. Ganesh Babu, N. Panchanatham 57-67
Total views: 366
Use of Online Social Networking Sites by College Students and its Implications for Marketing: A Case Study in Tripura  | 
Ajit Kumar Dash 68-76
Total views: 173