Volume 41, Issue 11, November 2011

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Table of Contents


Apparel Retail Outlet Selection: Influence of Service Levels in Goa  | 
Mathala Juliet Gupta, Chetan V. Hiremath 4-14
Total views: 108
A Study on the Factors Influencing the Insurance Coverage of the Girl Child in India: An Empirical Study  | 
Bernadette D'Silva, Stephen D'Silva, Roshni Subodhkumar Bhuptani 15-22
Total views: 157
Fast Food Purchase Behaviour in Botswana: An Exploratory Study  | 
Rina Makgosa, Nchenesi Mabalane 23-30
Total views: 147
An Empirical Investigation in Delivering Quality Healthcare Services to Patients  | 
Parvez A. Mir 31-37
Total views: 120
Marketing of Tourism Products in Karnataka: Policy Implications  | 
H. Ramakrishna 38-45
Total views: 145
Building Customer Relations through CRM - A Theoretical Framework of Software Services Firms in Bangalore Cluster  | 
V. K. Shruthi, T. S. Devaraja 46-53
Total views: 113
Standardization Vs Adaptation of Marketing Strategy - A Qualitative Study  | 
G. Ramesh 54-64
Total views: 150