Volume 43, Issue 10, October 2013

Open Access Open Access  Restricted Access Subscription or Fee Access

Table of Contents


Global Marketing Systems in the Dairy Sector: A Comparison of Selected Countries  | 
A. V. Manjunatha, M. K. Gana Shruthy, V. A. Ramachandra 5-15
Total views: 757
Understanding Consumer Purchase Intention towards Biodegradable Footwear: A Study  | 
P. Kishore Kumar, Byram Anand 16-24
Total views: 1180
Green Marketing: Initiatives in the Indian Context  | 
Rambalak Yadav, Govind Swaroop Pathak 25-32
Total views: 1368
Customer Price Sensitivity as a Basis for Moderation in Satisfaction among Mobile Customers  | 
Rejikumar G. 33-46
Total views: 651
Revival of Public Service Advertising through Unconventional Mediums  | 
Sugandha Gaur 47-56
Total views: 636