Volume 45, Issue 9, September 2015

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Table of Contents


Fighter Brands and Indian Consumers: A Study of Brand Narratives Using Ad Content Analysis  | 
Surjit Kumar Kar, Tina Dasgupta 7-21
Total views: 512
A Case Study of Bt Cotton in India: The PLC Framework  | 
Bhavneet Kaur 22-36
Total views: 785
Healthy Food Selection: The Role of Nutritional Information of Packaged Foods on Consumers’ Purchase Intentions  | 
Sandip Solanki, Jaydeep H. Sheth 37-54
Total views: 576
Mystery Shopping for Consumer Contentment, Reliance, and Adhesion in the Retail Industry: A Descriptive Study  | 
Sourabh Bhattacharya, Bibhuti Bhusan Mishra, Uma Sankar Mishra 55-63
Total views: 381