Volume 45, Issue 8, August 2015

Open Access Open Access  Restricted Access Subscription or Fee Access

Table of Contents

Articles

Marketing Innovation in Partnership with Self Help Groups: A Case Study of a Farm Inputs Manufacturer  | 
C. R. Rajan, M. J. Xavier 7-17
Total views: 262
Internet of Things (IoT): Is IoT a Disruptive Technology or a Disruptive Business Model?  | 
D. Narasimha Murthy, B. Vijaya Kumar 18-27
Total views: 967
Ambient Advertising: Analyzing its Effectiveness Using an Anti - Smoking Advertisement  | 
Samarth Singh 28-36
Total views: 325
Starbucks: Adapting in the Indian Market  | 
Himanshu Mahobia, Trilok Kumar Jain 37-47
Total views: 1113
Performance of Regulated Agricultural Markets: Perception of Farmers in Salem District, Tamil Nadu  | 
Shakeel-Ul-Rehman 48-59
Total views: 417