Volume 45, Issue 7, July 2015

Open Access Open Access  Restricted Access Subscription or Fee Access

Table of Contents

Articles

A Study and Assessment of Selected Elements of the Visual Aspects of Collectible Chocolate Packaging with the Use of the Eye - Tracking Method  | 
Agnieszka Sylwia Cholewa-Wójcik, Jarosław Świda 7-18
Total views: 524
Green Marketing: The New Strategic Imperative by Firms in India  | 
Kanak Tara, Saumya Singh, Ritesh Kumar 19-34
Total views: 688
Product Placement in Movies: Relationship Between Beliefs Towards Product Placement and Usage Behavior  | 
Ishtiaq Hussain Qureshi, Maleeha Gul 35-47
Total views: 474
Permission Marketing: An Analysis with Reference to Banking Promotional E-mails  | 
Nimit Gupta 48-55
Total views: 462