Volume 45, Issue 6, June 2015

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Table of Contents


Social Marketing - Awareness and Satisfaction Levels of Government Aided Health Insurance Project in Rural Tamil Nadu  | 
T. N. Swaminathan, P. K. Viswanathan 7-20
Total views: 324
Buying Behavior of Scheduled Drugs as OTC Drugs: An Empirical Investigation  | 
M. A. Sanjeev, Arun Sharma, Mayank Taneja 21-36
Total views: 307
Has Modern Retailing in India Influenced the Consumption Expenditure Behavior of Urban Socioeconomic Classes?  | 
Debjani Banerjee, Shradha Shivani 37-52
Total views: 486
The Quality of Services and Their Impact on Customer Satisfaction in the Telecom Sector with Reference to Mobile Service Providers  | 
Puja Walia Mann, Manish Jha 53-62
Total views: 309