Volume 45, Issue 5, May 2015

Open Access Open Access  Restricted Access Subscription or Fee Access

Table of Contents


Export Competitiveness of Select Firms from India: Glimpse of Trends and Implications  | 
Pranusha Manthri, Ketan Bhokray, Kirankumar S. Momaya 7-13
Total views: 290
Impact of Brand Personality on Brand Equity: The Role of Brand Trust, Brand Attachment, and Brand Commitment  | 
Anees Ahmad, K. S. Thyagaraj 14-26
Total views: 870
WhatsApp Usage Differences Amongst Genders: An Exploratory Study  | 
Shravan Rungta 27-37
Total views: 1998
Allegiance to New Sports: Sports Marketing in Indian Perspective  | 
Swati Oberoi Dham, Pratika Mishra 38-49
Total views: 562
Factors Influencing the Buying Behavior of Gemstones and Yantras Among Households in West Bengal  | 
Rabin Mazumder 50-58
Total views: 213